Thank you for attending the Wharton Interactive Media Initiative's and MSI's conference, The Emergence and Impact of User-Generated Content, on December 10-12, 2009. It was our pleasure to host you at The Wharton School and we look forward to seeing you at future WIMI events!
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Click Here for the Conference Attendance List
Conference Presentations are provided in chronological order as they were presented at the Conference:
"Helping Strangers: Motivations, Symbolic Incentives, and Contribution Behavior in Online Communities"
"Mine Your Own Business: Market Structure Surveillance Through Text Mining"
"Spreading the Word: Assessing the Factors that Determine the Popularity of User-Generated Content"
"The Quest for Content: The Role of Product Networks and Social Networks in UGC Environments"
"User Content Generation and Usage Behavior in Multimedia Settings: A Dynamic Structural Model of Learning"
"Do Blogs Influence Movie Box-Office Performance?"
"Audience Selection for Online Brand Advertising: Privacy-Friendly Social Networking Targeting"
"Examining the Impact of User-Generated Content on Product Innovation"
"Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Market Performance"
"Evolution of User-Generated Content Forums"
"Born Unequal: A Study of Perceived Persuasiveness of Online Consumer Product Reviews"
"Crowdsourcing New Product Ideas"
"Modeling Consumer Learning from Online Product Reviews"