Staff Bios
Co-Director, Eric T. Bradlow
The K.P. Chao Professor, Professor of Marketing, Statistics, and Education, Editor-in-Chief Marketing Science, Co-Director - Wharton Interactive Media Initiative
Professor Eric T. Bradlow is the K.P. Chao Professor and Co-Director of the Wharton Interactive Media Initiative. An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.
Professor Bradlow was recently named a fellow of the American Statistical Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation's best young researcher while working there in 1992.
A prolific scholar, Professor Bradlow's research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research. He also serves as Associate Editor for the Journal of Computational and Graphical Statistics, the Journal of Educational and Behavioral Statistics, Marketing Science and Psychometrika and is on the Editorial Boards of Marketing Letters, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Quarterly Journal of Electronic Commerce.
Professor Bradlow has won numerous teaching awards at Wharton, including the MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award. His teaching interests include courses in Statistics, Marketing Research, Marketing Management and PHD Data Analysis, as well as Essentials of Marketing for Wharton's Executive MBA program.
Professor Bradlow earned his PhD and Master's degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.
Co-Director, Peter Fader
Frances and Pei-Yuan Chia Professor, Professor of Marketing, Co-Director - Wharton Interactive Media Initiative
Professor Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with a wide range of data sources from industries such as consumer packaged goods, e-commerce, and music (online and offline). Much of his research highlights the common behavioral patterns that exist across these and other seemingly different domains. Currently, he is focusing on demonstrating the usefulness of probability models for data-intensive managerial problems, as a contrast to data mining and other popular (but often inappropriate) techniques. He covers these methods in a rigorous new course, "Applied Probability Models in Marketing".
Professor Fader believes that marketing should not be viewed as a "soft" discipline, and he frequently works with different companies and industry associations to improve managerial perspectives and practices in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences.
Professor Fader earned his PhD from Massachusetts Institute of Technology, as well as SM, and SB degrees from Massachusetts Institute of Technology.
Managing Director, Steve Ennen
Steve Ennen is an award-winning media professional pioneering online strategies for more than 15 years. Ennen is former VP, Digital Business Strategies at American Business Media where, for more than three years, he advised dozens of media and marketing companies on digital transformation, video and mobile messaging, social networks and development of digital revenue strategies. Recently, he served as a consultant and business development executive for Neighborhood America, an award-winning technology company specializing in enterprise social networks. He has worked with the U.S. State Department to educate foreign publishers on digital media, is an instructor of media strategy at New York University, and has been guest instructor at Medill, Northwestern University. A former publisher and editor, Ennen launched several award winning printed and digital media products in U.S. and global markets and his essays and journalism has been published in scores of international publications. He speaks around the globe on digital transformation strategies. Ennen has an MA degree from DePaul University, Chicago; BA degrees in English and Political Science from William Jewell College, Liberty, Mo., and has completed executive education at Northwestern University’s Medill/Kellogg Schools and M.I.T.
Founding Donor, Art Bilger
The $1 million gift from alumnus Arthur H. Bilger and his wife Dahlia helped launched and supports the Wharton Interactive Media Initiative. Mr. Bilger is a member of the Wharton School’s Board of Overseers and a Managing Member of Shelter Capital Partners, LLC, a Southern California-based private investment fund.
Art Bilger is a 1975 graduate of the Wharton School, where he received an undergraduate degree in economics with a concentration in finance. He and his wife, Dahlia, have supported several areas at Penn, including the Arthur and Dahlia Bilger Scholarship for Wharton and Penn undergraduates, the School of Arts and Sciences and Penn Medicine.