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Media Coverage





  • WIMI Co-Directors, Eric Bradlow and Pete Fader, discuss Netflix and its future with Knowledge@Wharton Read More


  • WIMI Co-Director, Pete Fader, talks about the potential Comcast and NBCU merger with Knowledge@Wharton Read More


  • WIMI Co-Director, Pete Fader, comments on subscription models for the NY Times Read More


  • WIMI Managing Director, Steve Ennen, talks with MediaPost about publisher data at OMMA Global in NYC Read More


  • Philadelphia Business Journal features WIMI and its "Deans of Digital" Read More


  • WIMI Co-Director, Pete Fader, interviewed on Knowledge@Wharton about the FCC's Cable TV Ruling Read More


  • WIMI Managing Director, Steve Ennen, comments on the use of digital business cards at Market Watch Read More


  • WIMI Co-Director, Pete Fader, talks about monetizing online content on NPR Read More


  • WIMI Co-Director, Eric Bradlow, discusses Hollywood movie sequels with Knowledge@Wharton Read More


  • WIMI Co-Directors, Eric Bradlow and Pete Fader, comment on about Microsoft's Bing in Knowledge@Wharton Read More


  • WIMI Co-Director, Pete Fader, talks about the Microsoft - Yahoo deal in the NY Times Read More


  • WIMI Co-Director, Pete Fader, talks about TV Everywhere with Knowledge@Wharton Read More


  • WIMI Co-Director, Eric Bradlow, discusses his new book Marketing for Financial Advisors with Knowledge@Wharton Read More


  • Steve Ennen interviews movie mogul Peter Guber about story sharing as the most effective means of communication Listen to the podcast


  • Steve Ennen talks with Alex Brown about using social media to promote social causes Watch the Video


  • Bradlow and Fader talk personal brands on social networks Read More


  • Prof. Fader analyzes Internet ad revenue in the New York Times Read More


  • Profs. Bradlow and Fader speak on data in K@W Read the Story


  • WIMI Co-Director Peter Fader talks Sirius on NPR. Listen here


  • Professors Eric Bradlow and Peter Fader discuss "engagement" on YouTube View the video



  • WIMI team talks about newspaper survival in Knowledge@Wharton.
    Read the story



  • WIMI Managing Director Steve Ennen discusses the business of digital media with marketing executives on ScribeMedia.org

    View the Video





Research & Publications







  • As the Wharton Interactive media Initiative fulfills its mission, we will prepare and present cutting-edge research and insights from leading academics and practitioners.
    Please check back soon for recent studies on interactive media.


  • WIMI is proud to announce its Fall 2009 Call for Research Proposals. Submit your proposal by November 1, 2009 for consideration.

    • 2009 Call For Proposals







News




  • ESPN’s Industry-Leading Research and Analytics Team Launches New Program with WIMI Read More


  • WIMI helps create summer internship opportunities for MBA students Read More


  • WIMI partners with OfficeArrow for LIFT B2B Social Commerce Summit in September Read More


  • Check out Eric Bradlow's new book, Marketing for Financial Advisors Available now at Amazon


  • Omnicom Partners with Wharton Interactive Media Initiative Read More


  • WIMI Co-Director Eric Bradlow is named a Penn Fellow.
    Read the story










    • For Students & Researchers




    Fall 2009 Courses Available for MBAs and Undergraduates Click here for course descriptions


     
    Student Independent Study in the area of interactive media is available. Independent Study Guidelines
     



    Interactive Media Group:
    We are proud to announce a new club dedicated to linking undergraduates to the new media world. IMG's purpose is to provide a forum for students to connect with other passionate students, industry professionals, and professors doing work in the new media space. IMG will be involved in:
  • Internship opportunities and a dedicated fair in the winter

  • Trips during school to places such as the Penn Club in NYC to meet with alumni working in the industry

  • NYC & LA Summer meetups- inside looks at new media firms

  • Exclusive events with entrepreneurs and executives from highly respected new media & web companies

    • To join, Email us


     
    Researchers: WIMI is developing its Research Network. For more information on how to get involved please email ennen@wharton.upenn.edu




    For Companies



    There are several ways for companies to become involved in the Wharton Interactive Media Initiative. Discover how your company can work with the pre-eminent research initiative on interactive media.
    Read More



    Executive Partner:

    Corporate Partners:





    Research Partners: